I had a really interesting conversation with a colleague recently about networking. Whilst I have seen it as a long term solution, I have always been an advocate of this form of marketing.
During the brief conversation, a very prominent point was raised.
“Small business owners use networking to grow their business because they do not have a unique selling proposition. Networking is used to build relationships with people as it is the only way they can get business.”
Should your business have a ‘wow’ factor, a unique selling proposition, outstanding customer service or delivery of product, you customers will spread the word for you via real life testimonials a living proof of excellence.
After quite some time analysing his statements, all I can say us that he bailed it on the head
